Growth Metrics
Total Businesses
342
+28 this month
New Sign-ups
47
+12% vs last month
Activation Rate
78%
+5% vs last month
90-Day Retention
91%
+2% vs last quarter
Acquisition Funnel
Website Visitors
100%
Started Sign-up
7.2%
Completed Sign-up
2.7%
First Booking
2.1%
Paid Subscriber
1.6%
Conversion Rates
58%
Overall
Signup→Active
78%Active→Booking
78%Booking→Paid
74%Monthly Sign-ups
Churn Analysis
Monthly Churn
2.3%
Churned This Month
8
Net Growth
+39
Top churn reasons
Pricing concerns38%
Business closed25%
Switched provider22%
Monthly Cohort Retention
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Aug 2025 | 100% | 94% | 89% | 86% | 84% | 82% |
| Sep 2025 | 100% | 96% | 91% | 88% | 85% | - |
| Oct 2025 | 100% | 95% | 90% | 87% | - | - |
| Nov 2025 | 100% | 97% | 93% | - | - | - |
| Dec 2025 | 100% | 96% | - | - | - | - |
| Jan 2026 | 100% | - | - | - | - | - |